How To Promote Your Content Using Email Outreach


Today, the average person receives over 100 marketing emails per month. That’s an insane amount of email! Even at that, email remains one of the most effective ways to reach your target audience. A well-executed email outreach plan can be a tremendous asset in helping you promote your guest posting content and drive new visitors to your site. 

Although email outreach is not the easiest thing in the world, with a targeted approach, you can increase your content’s visibility and drive more traffic to your site. In this article, we’ll enlighten you about how to promote your content using email outreach.

What Is Email Outreach?

Email outreach is a process of contacting other bloggers, webmasters, or influencers in your industry to promote your content. It’s a great way to get your content in front of new audiences, and it can also help to build relationships with other members of your industry. Email outreach is also a means of communicating directly with your potential audience through the use of email—you craft a message you want to spread and send it off to a  pre-set list of recipients. Email outreach is a tool used to execute digital marketing. 

Steps to take to promote your content using email outreach

Create kick-ass content

Firstly, you need to be sure that you’ve created kick-ass content before embarking on email outreach. Content should be original, interesting, and useful. It should be in the right format, with the right length and tone. A good piece of writing will have been well researched and well written; it should be easy to read and understand by anyone who reads it properly.

Your email outreach campaign should focus on getting your readers excited about what you’re doing so that they want more from you – whether that means subscribing to your new newsletter or following along on social media channels where relevant content could appear. 

Find relevant people

Now that you’ve created content based on your target audience, it’s time to find the people who have shared content similar to yours. If you have any social media accounts,  there are tools available that can help you find potential influencers. Reach out to these people through email, social media, or even in person if you’re attending the same event. Once you’ve contacted relevant influencers, bloggers, and others, you need to give them something of value. This could be a free product, an exclusive discount, or simply some valuable content that they can share with their audience. When you’ve established a relationship with these people, make sure to keep in touch so you can continue to provide value and build on the relationship.

Personalize Your email

Personalizing your email is important because it helps you connect with the person on a more personal level. You can use their name, first name, and title, as well as their company name or job title. If they have a website, you should include it in your email so that they know who is contacting them.

You can also add other information about the recipient, such as their location (if applicable), social media handles, and any other relevant details that may help further promote your content and drive traffic back to your site from this outreach campaign!


After you’ve sent your email outreach, it’s important to follow up with a few more emails. This is called a transactional email or follow-up email. Make sure to send the same person follow-up emails two or three more times within two weeks of sending your initial outreach. For example, if you send an email out on Monday and get responses from people on Wednesday afternoon and Friday morning, send another one during that time frame as well.

When writing the second (or third) transactional message, make sure to include something like “Thank you for your interest” at the beginning of each one so that they know why they’re being contacted by someone other than yourself, even though it might not seem like much in terms of content creation these days!

Observe Your Outcomes

Tracking your results can help you identify what is working and what is not working when promoting content via email outreach. You can use an outreach tool that can assist you in tracking responses, documenting the interests of the people you contacted, tracking the individuals who shared or linked to your content, and more. You won’t know whether your email outreach campaign makes sense until you measure the outcome. However, it’s important to know that a little success means that you’re making progress, so don’t be discouraged if the positive outcome is not as high as expected. 

In conclusion, Email outreach can be an incredibly effective tool for getting your message across. However, it would be best if you kept in mind that some important things need to be done correctly to make your email outreach successful.


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86 thoughts on “<strong>How To Promote Your Content Using Email Outreach</strong>”

  1. Wow that was unusual. I just wrote an extremely long comment but after
    I clicked submit my comment didn’t show up. Grrrr…
    well I’m not writing all that over again. Anyway, just wanted to
    say excellent blog!

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