Search engine optimization is crucial to the success of any business with an online presence. Companies spend a lot on this to ensure they are always at the forefront. Unfortunately, a lot of companies focus on off-page SEO practices like writing guest posts and forum postings. While they leave on-page practices. Unknown to them, there are lots of technical SEO issues that can affect your website’s ranking on search engines.
To help people understand this better, we have decided to write this post. In this post, we will be discussing technical SEO issues and various ways to fix them. Read on to identify and fix your website’s technical SEO issues.
What is Technical SEO
Technical SEO differs from common SEO components like social media strategies, keyword research, and analytics. It refers to server and website optimizations that help users navigate your site easily and improve your site’s organic ranking.
The components of technical SEO include HTTP header response, title tags, metadata, page titles, 301 redirects, and XML sitemap. It is essential to fix technical SEO issues on your website to attract organic traffic, leads, and more sales. A minor technical SEO issue can constitute a major problem for your site’s ranking if not fixed immediately. Here are some common technical SEO issues you should look out for.
Title tag optimization is one of the ways to solve technical SEO issues. It helps to avoid issues like missing tags or descriptions, duplicate tags, and extremely long or short content. Many website owners forget to optimize their title tags and descriptions, making them invisible to users. Below are ways to fix this problem:
- Ensure none of the title tags are missing or duplicated.
- Check if the title tags are not overly long.
- Optimize, block or redirect URLs that have no title tags rules.
- Ensure there’s a keyword at the beginning of the title tag.
Broken Images are bad for your site, as they create a terrible user experience and affect your rank on search engines. Instead of generating traffic, broken images will make you lose potential customers to your competitors. You can fix this issue by locating the missing or broken images using the appropriate tools. Once you’ve identified the missing images, you can replace or fix them.
Although internal links are crucial to give your site high rankings, broken links will affect the quality of your site and cause chaos. They negatively impact your website’s page authority and make you lose traffic to your competitors. You can use any popular crawler to detect and fix broken links immediately.
The faster your website speed, the better. This is because your website speed determines how it ranks on SERPs and the user experience. Therefore, Google penalizes slow websites—leading to low rankings. Generally, your website speed should not be more than two seconds. The following will help you improve the website’s speed:
- Track and measure your site’s performance both for mobile and desktop versions.
- Optimize the images on your web page.
- Fix leverage browser caching.
Many websites are guilty of the act of plagiarism. This single act can lead to the removal of your site from the SERPs. Google and other search engines frown at this act and penalize websites that fall into this category.
Here are ways to fix this issue:
- Write unique content.
- Run your contents on Copyscape and ensure it is at least 70% unique.
- Avoid copying and pasting product descriptions for your products.
- Hire a professional Copywriter.
Low Word count
Contents with low word counts are another technical SEO issue that can affect your site’s ranking. Your content must be simple and brief but should also be in-depth. Here’s how to fix your word count issue.
- Make your content long, non-plagiarized, and value-adding.
- Increase your word count to about 1500 – 4000.
Having more than one H1 tag leads to an indexing problem. It’s also important to know the difference between title and H1 tags. While title tags appear in the search results, H1 tags appear on the page. Below are ways to fix H1 tags issues:
- Ensure you don’t have more than one H1 tag.
- Your H1 tag should contain no more than 70 characters.
- The H1 tag should include the main keyword.
Poor Mobile Usability
If your site shows up perfectly on the desktop but is not mobile-friendly, you may encounter technical SEO issues. To fix this, ensure your site loads well on mobile devices. You can check Google Search Console for the mobile usability report.
In conclusion, SEO is a broad process, and to ensure success, you must be able to work on every part of it, as the success of your site is not dependent on just one SEO strategy. Take your time to check if your website is experiencing any of these issues, and fix them immediately.