Whether you’re a blogger, YouTuber, or business owner, your desire is to run a website that ranks as high as possible in the search engines. Unfortunately, SEO can be a little complicated because there are a lot of moving parts to SEO ranking, and if one thing is off, your website can sink to the bottom of the results pages. One of the major things that influence search engine ranking is the use of relevant keywords for every post on the website, as well as a guest post. However, with the heavy keyword competition on the web, the search for high-ranking keywords can be difficult.
But what if we told you that there’s an easy way to find keywords that have low competition? That’s right; low competition keywords can be the key to getting your website to the top of the search engine results pages. In this blog post, we’re going to teach you how to find low-competition keywords for SEO.
What Are Low Competition Keywords?
Low competition keywords are keywords that offer a better chance of higher ranking. They have little domain authority and require no link building. Fewer websites compete for these keywords; hence it can be helpful when included in your SEO plan. When low competition keywords are combined with good quality content, it’ll give your website a good opportunity to rank higher. It could also gradually draw in more organic traffic to your website.
How to Find Low-Competition Keywords
Here are a couple of steps that can guide you in your search for low-competition keywords:-
- Create Your Foundation Keyword List
Firstly, you need to brainstorm some general keywords that are relevant to your niche. For instance, if you sell children’s supplies online, the basic keywords could include babies, toddlers, baby blankets, baby clothing, and more. Whatever products or services you offer online, you need to write down the basic keywords so they can be the foundation that you can build on.
- Broaden your keywords list
The next step is to expand the list of keywords you’ve penned down. For this step, you’ll need to use keyword research tools. On the keyword research tools, type out all your keywords ideas, and the tools will generate numerous keywords. This tool lets you see how often a particular keyword is being searched for, as well as how competitive it is. You can also get some valuable data on paid search trends and average monthly searches.
However, if you don’t have a keyword research tool, you could use the autocomplete feature on your search engine. Simply type in a broad keyword or topic into the search bar, and your search engine will give you a list of related keywords and phrases. Whichever method you choose, make sure to focus on long-tail keywords (keywords that are 3 or more words in length). These keywords are less competitive, and they tend to have a higher conversion rate than shorter keywords
- Filter Low Competition keywords
To filter low competition keywords, you’ll need to pay attention to the average monthly search volume. Keywords with higher search volume are good, but your website will have several other websites to compete with; hence, lower chance of ranking for such keywords. Your goal should be to find a meeting point between a keyword’s competition level and its search volume.
This is where the Keyword Difficulty comes into play. Keywords difficulty is an estimate that runs on a scale of 1 to 100, and it helps to determine how hard it’ll be to rank on a search engine’s results page. You can find keywords difficulty checker on your keywords research tools. If a keyword has a difficulty level that’s below 30%, it indicates that the keyword is easy to rank for. From 30% to 49% is promising, and it’s a good starting point. An average difficulty level is also good, especially with top-quality content. Keywords that falls between 70% to 100% are difficult to rank, so you should stay away from these type of keywords.
Factors To Consider When Choosing Low Competition Keywords
- Search Intent
Whatever low competition keyword you choose, it must be relevant to the content you’ll create for your target audience. Your keywords should fall into one of these categories; navigational, informational, transactional, and commercial, depending on your content and website.
- High-quality Backlinks
Also, consider the relevance, link placement, and authority of your backlinks. Make sure your backlinks have high quality.
Finally, using low competition keywords can help you to improve your SEO strategy. Therefore, make sure to follow the necessary steps for finding low-competition keywords. Endeavor to consider the keyword’s relevance, search volume, and competitiveness when making your final selection. If all of these steps are followed, then you’ve found yourself a low competition keyword. Now it’s time to put it to work for your SEO campaign.