Ecommerce SEO is a crucial part of your online marketing strategy that helps to increase your chances of gaining more popularity and clients through optimization of your website for search engines. It’ll help guide your website creation, guest posting, website images, and other processes. Continue reading to learn more about eCommerce SEO tips to increase free search traffic.
What Is Ecommerce SEO?
Ecommerce SEO refers to all the strategies you can use to improve your eCommerce site’s performance in search engine results pages (SERPs). There are two main types of eCommerce SEO: keyword-focused and functional. Keyword-Focused Ecommerce Optimization involves using keywords from relevant searches to drive traffic from search results pages. Functional Ecommerce Optimization focuses on improving user experience with features like shipping options, product descriptions and reviews, and more. Here are some eCommerce tips to get more free search traffic.
1. Use high-quality content
Great content is the king of all SEO strategies. With the right content, you can add a ton of value to your site, and it doesn’t have to be long or complicated. All you need is high-quality content that answers questions from customers and helps them understand what makes your business unique from other companies in the same field.
2. Ensure your site is fast
Create a website that’s crawlable and ensure that the pages load fast. If a person is visiting a site and the site takes a long time to load, it’s easy for such a person to lose interest in that website and move to another website that loads fast. Even if your contents are top-notch, but your pages refuse to load promptly, you could lose online traffic and potential clients. In addition, ensure your site is secure and stable in order to withstand the event of a website outage or any other issue that might occur on a live marketplace like hacking. Also, your website should be usable by search engines, which means it needs to be accessible by anyone using all devices (mobile phones not included).
3. Use plenty of long-tail keywords
Long-tail keywords are more specific than broad keywords. For instance, when you input a search term like “car insurance,” you’re likely going to get the same results as for “car insurance quotes” or “cheap car insurance.” In contrast, if someone searches for something more specific like “cheap life insurance,” you will be presented with relevant websites.
Long-tail keywords tend to convert better as well; they tend not only to get more clicks but also generate higher sales per click (CPC). They often require less work on your part, too; since they’re more specific and less likely to be searched by people who aren’t interested in what you sell, it’s easier for them to rank higher in search engines than broad terms would be when compared side by side with long-tail ones.
4. Optimize your image file names
Use file names that are descriptive of the image itself, not just the content within it. Also, use keywords in your image file names and use hyphens instead of underscores. This helps Google understand what kind of content will be found on each page and make better suggestions for users who search for specific things related to those topics or products and services on your site. It also helps them determine whether an image should be indexed by Googlebot.
A consistent naming convention should always be used when adding new images because this makes sure all files are easily accessible without having multiple folders scattered throughout their folders.
5. Make the Most Of Internal Linking
Internal linking is an important SEO strategy that can help improve your site’s search engine rankings. Internal linking helps search engines understand the structure of your content and make sense of it, so they’re able to understand what pages are related to each other. It also allows you to connect multiple pages into a coherent whole, which is useful if you want visitors from different areas on your site. This makes it easier for users who want more information about specific products or services at once
6. Write Product Descriptions That Rock.
When you write product descriptions, think about how you can be more engaging and entertaining. You want to use language that is easy to understand and make your customer feel like they have found a love letter from the product.
Importantly, it is best if you are precise with what exactly it is that makes your product unique or interesting enough for someone else to buy it.
7. Don’t Overlook Product Reviews
If you’re not using product reviews in your eCommerce SEO, you’re missing out on one of the most effective ways to increase conversion rates. A review is a customer’s opinion of your product or service and can be used as an influencer for the brand.
When it comes to product reviews, it’s important not only that you have them but also that they are legitimate and positive. If someone leaves one negative comment about a product or service, then make sure you respond immediately with an apology and offer an explanation for why there was an issue with their experience.
In conclusion, when you follow these eCommerce SEO tips, you can be sure that you’ll experience a gradual increase in online traffic.