Casino Links

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There is a high demand for the gambling industry, and now it is alive as never before. You can earn a lot of money by creating a casino promotion website. Still, it is essential to promote it right, to actually make money. Casino link building is an important element of the promotion, as it increases the chances that your site will be accessed and trusted.

Benefits Of Casino Link Building

First of all, why can you be interested in creating and promoting a casino business? Gambling is a large and popular theme and certainly a profitable one. In this Online Gambling Market Industry Report, you can see that the current size of the gambling market was $53.7 billion in 2020 and grew by approximately 11,5% per year.

Casino link building promotes a casino business by creating backlinks to your site from other ones. They are placed by proposing guest posts to website owners, by placing comments and reviews, etc. To be sure that your site will be well promoted, it is important to optimize SEO. Let’s see how it is doing.

Casino Link Building Services Explained

Link building service for casino sites Outreach Monks writes that this process consists of the following steps:

SEO analysis of the website

SEO specialists identify keywords necessary for the website based on the thematics. To choose specific keywords, they should be tested in the search by keyword research tools. They will then be used in the content creation process.

Outreach process

It is searching for websites with thematics relevant to your own and negotiating with them about creating backlinks to your website. A full list of websites that may be relevant for the casino outreach process is present further in the article.

Content creation

Writers write articles based on the thematics you want to promote on your website. It can be general articles about casinos, how they work, how to manage money, etc. 

Results monitoring

ensures that all links work, traffic is actually rising, and analyzing those tendencies. It is important to make conclusions and work with the right strategy.

The service price depends on the Ahrefs DR, a domain rating based on the ratings of those sites linked to the given site. In that way, DR is the way to measure the relative quality of the website, its main “surroundings” on the Internet. It can be identified as the website’s status. The ads on the site with a higher DR will be much higher than those with lower DR because it is considered more trustworthy. This rating is essential for casino link building because trust is essential to promote a casino business.

The website which has at least one backlink to your website is considered referring domain. In some sense, backlinks are similar to likes in social networks: they show that the other website owner appreciates your website and links to it. Similar to them, they increase the status and popularity of your website.

Another important metric is site traffic: the number of people visiting your site per day, week, or month. Organic traffic is those generated by direct clicks on your site from web search results or social networks. You can calculate traffic value by multiplying the total traffic on the average CPC (cost per click) for Google ads.

What is Casino Link Building & How Does It Work?

Link building essentially increases the number of referring domains and, consequently, the number of backlinks. To reach that, link builders negotiate with webmasters about backlinks: they propose to create guest posts on their websites, which can be valuable and relevant for them. Then, they post backlinks in those posts, which lead to your website, which should be promoted. Webmasters often charge money for such link placing, regardless of the guest post quality. It is especially true for casino guest posts due to a significant amount of money in this field.

How many links can you build to the casino site in a month to increase the ranking? It depends, but it is better to negotiate with at least several hundred site owners and choose the most beneficial offers.

Why Does Your Gambling Business Need Casino Link Building?

Link building will solve two main issues you need for your website: attracting more traffic and increasing the domain rating. Your website will appear higher in the Google search results by creating the backlinks to your site from other sites, especially those with high DR. Backlinks quality and quantity are both important parameters for Google to rank your website. If your site has backlinks from the websites with high DR, your own website’s DR will increase.

Trust is the most crucial element for gambling websites. Those aggressive ads are the tip of the iceberg. Under that, the site should have a strong reputation based on trustworthy reviews, guest posts, comments, and success stories. People who have the ardor to play for their money, usually know their price and search for reliable casino websites. If you want your website to be such, you need it to have high Ahrefs DR and be highly ranked in Google search. 

To conclude, there is unhealthy competition present in the gambling business, and your site needs to be prominent to be profitable. Casino link building is the right way to make your site more noticeable. Thus, your gambling business certainly needs it.

Hand-winning tips for Link Building in Gambling Industry

Let’s define where you can succeed in casino & gambling link building. The question of mutual profit: which sites will profit from advertising casinos, poker, and other gambling sites? Which types of link insertion can you use?

Let’s see the list of examples of how you can insert the link. Still, be ready to pay: the gambling thematic generates a lot of money, but site owners usually request high charges for casino thematics. 

  • Guest Post is the main option for link building and perhaps the most effective one. It means negotiating with the website owner to write a post relevant to their thematics and insert your link in the post or the bio. Good content is essential for all sites, it is the main reason for Google to rank the site higher; thus, it is of great value. Guest posts are considered sponsored if they directly describe your business; such posts usually cost more than ordinary guest posts, which sometimes can be placed even for free. 
  • Comments are a good option both for blog post commenting and special review sites. To insert a link into the comment and not be considered a spammer, you should ensure that you’ve read the website commenting rules and see that such comments are not prohibited. Next, your comments should create value, describing some valuable facts and being relevant to the topic on which you are commenting; in other cases, it will be considered a spammy ad and fairly removed.
  • Private Blog Network (PBN), which is considered as a “gray-hut link building” and will be “prosecuted” by Google search algorithms if revealed. PBN means creating backlinks to your website from the network of blogs with high DR but low or no activity. It is pretty easy to get backlinks there, but Google algorithms become “suspicious” when they see that most of the backlinks to your website are from inactive sites. It is similar to the likes from inactive accounts: they are considered spam. In that way, the chances are that Google will make your site lower in search results if backlinks to your site are primarily from inactive sites. You can read more here, for example, and see why SEOs often avoid this method.
  • Forum link building is posting your links on relevant forums dedicated to gambling thematics to some extent. You can open a forum topic if you think it will be interesting for forum users. While it can be a good additional strategy to increase organic traffic for your website, it will not increase your position in search results, according to Google.

Let’s see the examples of site thematics relevant for casino link building.

  • Gambling-related sites. Those are casino blogs and forums, poker sites, gambling strategies sites: everything directly connected with the topic.
  • Affiliate marketing sites are dedicated to different niches where there are affiliate marketing programs available. Casino thematics is the example of such a niche, and in that way, 
  • Gaming sites can be interested in articles dedicated to gambling and discussing the different gambling strategies.
  • Sports sites are relevant for gambling and discussing its strategies as well. In addition, the thematics of sports betting is close to gambling, and both themes can be interconnected.
  • Business sites, especially those dedicated to online business. Some of them may be interested in guest posts describing how the online casino businesses are developing.
  • Technology sites, again, can be interested in guest posts about how online casinos work.
  • Some lifestyle sites, especially about entertainment, are also relevant for casino link building.

5 Key Link Building Trends in Gambling

To summarize this article, let’s elucidate key strategies for casino & gambling link building. You can read more about trends, for example, here.

  • Aggressive marketing is very actual. Casino guest posts should be direct, bold, and persuasive while using solid and reliable facts to build trust with the reader.
  • Direct links to the website are part of the aggressive marketing strategy used for casino marketing. 
  • Readiness to pay. There is a lot of money in the gambling industry, and to promote a casino business, you should invest money first in most cases.
  • Public relations are crucial for this field. Be ready to build trusting relationships with your clients and partners.
  • Variety: casino & gambling themes are popular among many niches. Most important are gambling, sports, gaming, and affiliate marketing themes directly connected with the casino thematics.

Why Gambling SEO Matters

When your potential customer searches for your site, it should be high enough in the Google search to be found and considered trustworthy. To ensure this, your site should have good SEO parameters. First are the correctly selected keywords, which will make your website content relevant to current Google search trends. Second are backlinks from the high-quality referring domains, ensuring that the Google search algorithm will mark your site as trustworthy. Together, they provide that you will get more traffic with quality links linking to your casino sites.

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