Top 10 link building tools in 2023

Link Building ToolS

WHAT DO I DO TO GET LINKS? When you create a website and you want people to be interested in your website, then they must find your site relevant and important to give them information about what they are looking for. This means that you have to simply create high-quality original contents that people would want to share.

There are some important points to consider so that you can identify your audience and take the right steps in reaching out to them effectively. These include:

  • Ask yourself who your audience is.
  • What kind of content do they need?
  • What kind of information, product, or service are they looking for?
  • What words do they use for their search queries?
  • What kind of questions do they ask?
  • What kind of websites do they visit?

Providing answers to these questions would make it easy to identify and create good content that fits your audience’s needs. We should also note that people will only link from their website to ours if it is in their audience’s interest. 

However, let us talk about the most popular link-building tools and the unique features that make them our best link-building tools. They include:

1). Ahrefs

2.) Buzz stream

3.) Linkody

4.) Majestic SEO 

5.) Pitchbox 

6.) NinjaOutReach 

7.) Buzzsumo 

8.) JustReachOut

9.) Grouphigh

10.) Mozlink Explorer.


Ahrefs is a backlink authority checker. It offers features like rank monitoring and keyword tools. Ahrefs is popular and is known for its backlink checker. It has one of the largest databases of live links.

Popular tools in Ahrefs include Site Explorer, Content Explorer, Keyword Explorer, Rank Tracker, and Site Audit. Each of these has its own unique feature and purpose.

  • Site Explorer Site Explorer helps analyze your site’s backlinks. It consists of an organic traffic research tool and a backlink checker tool.
  • Content Explorer – Content Explorer tool helps you analyze topics to see their popularity.
  • Keyword Explorer – Ahrefs keyword Explorer tool helps to find relevant keywords for your campaign. It has over 2 billion keywords in its database. It gives you a traffic estimate on how a particular keyword is searched.
  • Rank Tracker – Rank Tracker monitors your Google rankings on desktop and mobile devices with its daily, weekly or monthly report(s). It also shows the average amount of traffic you drive to your site.
  • Site Audit – Site Audit analyses your site to look for common SEO problems.

Ahrefs is one of the most popular link-building tools and this is because of its unique features. These include:

It offers keyword research for up to 10 search engines including Google, Yahoo, Bing etc.

Keyword Explorer is the only keyword research tool in the market that goes beyond search volumes and shows the estimated number of clicks on search results.

It shows a detailed analysis of your backlink growth (or decline) over time.

Site Explorer helps you understand your competitor’s website structure.

It gives total search traffic estimations for the top 10 ranking pages.

SERP history can be analyzed with ahrefs.

Click distribution for individual keywords is shown.

You can run a content gap analysis at page level to improve your content relevancy.


Buzzstream is that outreach platform that helps you stay organized with emails. It helps you track conversations and manage campaigns effectively across multiple projects. Buzzstream was developed by ApartmentRatings.com. Buzzstream also helps you to identify contact information, manage communication, manage link opportunities and link request sent; monitoring of your backlinks is also achieved. Key features of buzzstream includes:

  • All your outreach is done in one place.
  • There are activated follow-up messages called ‘sequences’ that follow up with link prospects automatically.
  • Its link monitoring feature scans websites in your database to see if they are linked to you.
  • Its discovery feature makes finding influencers and bloggers simple and easy.


Linkody is another popular link building tool that offers different interesting features which include:

  • Its backlink checker and monitoring service gives daily notification that you can setup to monitor your backlinks. Its features show all backlinks from a single domain as one referral.
  • Linkody allows competitor Research and Analysis: You can research your competitors and all the links linking to them. It helps to discover backlink opportunities and good idea of their ‘anchor text’ strategy.
  • It gives you a good analysis of your backlink profile.
  • You can create neat and powerful pdf reports about your link building campaigns to your clients.


Majestic allows you to analyze the backlinks to your site and competitor’s site. Key features offered by majestic SEO includes:

  • Custom reports can be created by clients.
  • It has a keyword checker and rank tracker.
  • A strong onsite analysis report is available.
  • Majestic SEO allows you to not only pull all SEO data but also historical information which allows the tracking of the ongoing SEO efforts of your competition.
  • Majestic SEO also considers backlink history tracking very important.


Pitchbox is another effective link-building tool that allows you to send different emails at the same time with a single click. Other features include:

  • Automatic follow ups to multiple contacts.
  • Easy importing of website targets.
  • It allows a customized outreach schedule.
  • Your data can be viewed in various ways for analysis.
  • Bulk email sending.


Ninja Outreach is used for influencer marketing and outreach. It allows you to do everything with a single tool. It consists of 4 sections, they are: 1.) Prospecting 2.) List Management 3.) Your Prospects 4.) Manage Templates.

  • Prospecting – This is the Process of finding bloggers and influencers.
  • List Management – Organization into different separate links.
  • Manage Templates – It creates email templates to make the outreach easier and quicker.

Other features  include

i) Sending multiple contacts at once

ii) content prospecting

iii) Manual list input

iv) follow up emails

v) Customer support.


Grouphigh is an outreach tool that claims to have the world’s largest blog search engine. It makes it easy to find bloggers with its search engine. It also includes very useful information and metrics about each blogger to make it easy to know your priority. Its stats include audience size, demographics, blog categories, domain authority, social media followers, etc. It lets you manage and follow up your outreach directly through their platform.


JustReachOut is a tool just like Grouphigh with similar features, but it is mostly for public relations and journalist outreach instead of bloggers. It allows you to find journalists and rank them according to their interest in your outreach.


The pros of buzz sumo includes:

  • It comprises real Data analysis.
  • The platform lets you know which keywords are relevant to your products that have been searched most frequently.
  • It is effective in finding the most effective content publishing times.
  • It enables you to know which social media platform to use for sharing your content.
  • It has a robust search engine.
  • It assists in content creation and curators to produce content that is relevant to the requirements of marketers.
  • It provides information on what sources and channels your competitors are utilizing to engage their target audience.


Share on facebook
Share on twitter
Share on linkedin

18 thoughts on “Top 10 link building tools in 2023”

  1. I’m often to blogging and i really appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.

  2. This is really interesting, You’re a very skilled blogger. I’ve joined your feed and look forward to seeking more of your magnificent post. Also, I’ve shared your site in my social networks!

  3. naturally like your web site however you need to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I find it very bothersome to tell the truth on the other hand I will surely come again again.

  4. Please let me know if you’re looking for a writer
    for your weblog. You have some really great articles and
    I believe I would be a good asset. If you ever want to take some of the load off, I’d really like to write some articles for your blog in exchange for a link back to mine.
    Please send me an e-mail if interested. Thanks!

  5. Good day! I know this is kind of off topic but I was wondering if you
    knew where I could get a captcha plugin for my comment
    form? I’m using the same blog platform as yours and I’m having
    difficulty finding one? Thanks a lot!

  6. Your article was excellent. It was easy to read and very informative. Keep writing such great content, and I would love to see more of your work on my blog as well.

  7. Thank you for sharing your knowledge and insights through your blog post. Your writing is inspiring, and I look forward to reading more of your work. I’d love to have you as a guest blogger on my site too

  8. Your writing is exceptional, and your blog post was no exception. It was well-structured, informative, and entertaining. Please keep sharing your talent with the world, and I would love to feature your work on my blog too

  9. You actually make it seem so easy with your presentation but I find this matter to be actually something which I
    think I would never understand. It seems too complicated and very broad for me.
    I’m looking forward for your next post, I’ll try to get the hang of it!

Leave a Comment

Your email address will not be published.

Social Media

Most Popular

Get The Latest Updates

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.
On Key

Related Posts

Scroll to Top